Portfolio

Bottom-funnel content, expert-led pieces, and product guides for B2B SaaS companies that need content their buyers actually use to make decisions.

Case Studies & Original Research

Deep dives into how companies grew their traffic, built their content engines, and scaled revenue through strategic content.

Foundation Inc
How Databricks Uses a Keyword Glossary Strategy to Drive Organic Traffic
Case Study
SEO Strategy
Foundation Inc
How Atlassian Doubled Their Website Traffic with Resource Hubs
Case Study
Content Strategy
Foundation Inc
An Inside Look Into How ClickUp Went From $0-$20M ARR in Two Years
Case Study
Growth
Foundation Inc
How Wirecutter Created An SEO Moat Through Reviews
Case Study
SEO

Comparison & Alternative Pages

Head-to-head comparisons and tool evaluations that help buyers make informed decisions.

Softr
Make vs Zapier
Comparison
Automation
Softr
v0 vs Lovable
Comparison
AI Dev Tools
Softr
Best sales database software
Tool Roundup
Sales Tech
BonsoloStack
MarketMuse Alternatives
Alternative Page
SEO Tools
BonsoloStack
HARO Alternatives
Alternative Page
PR Tools
Personal Project
Squarespace vs. WordPress: Which Website Builder is Better in 2025?
Comparison
SaaS Tools
Zapier
7 best authenticator apps
Roundup
Security
Personal Project
The Best Tools for B2B Content Writers to Work Faster and Better
Tool Roundup
Productivity

Product Guides & How-To Content

Step-by-step guides and product walkthroughs that help users get the most out of tools and platforms.

HubSpot
How to Create Drop-Down Menus in Excel
How-To
Excel
HubSpot
How to Enable Macros in Excel
How-To
Excel
ZAPIER
How to use Gmail with a custom domain
How-To
Gmail
Veed.io
How to Rotate a Video (6 Quick & Easy Ways)
How-To
Video Editing
SimpleTexting
How to send texts from a different number with the same phone (for business)
How-To
Business SMS
ZAPIER
20+ powerful Google Docs shortcuts to help you write, format, and edit faster
How-To
Productivity

Strategic Content & Explainers

Concept breakdowns, strategy pieces, and thought leadership that position companies as experts in their space.

Zapier
Email personalization: What is it, how to do it right, and examples to learn from
Strategy Guide
Email Marketing
Zapier
What is sales performance? And 5 ways to improve it
Explainer
Sales
Vimeo
Maximize content exposure with a video distribution strategy that works (every time!)
Strategy
Video Marketing
Vimeo
What is a fireside chat? Tips for addressing your company
Explainer
Internal Comms
CoSchedule
Marketing Management Process: 5 Steps To Win Team Approval & Results
Process Guide
Marketing Ops
CoSchedule
How To Write Website Content That Your Audience Wants To Read
Content Strategy
Copywriting
HubSpot
Digital Content Management: How It Works and How Your Team Can Benefit
Explainer
Content Ops
PayFit
How a Fresh Approach to Payroll Will Help You Work Better with Other Departments
Thought Leadership
HR/Finance

Listicles & Example Roundups

Curated lists of examples, ideas, and inspiration that help readers find what works in their industry.

HubSpot
25+ Web3 Website Examples to Inspire Yours
Examples
Web Design
HubSpot
31 Night Club Website Design Examples We Love [+ How To Make Your Own]
Examples
Web Design
G2 Learning Hub
15 Great Call to Action Examples That Simply Work
Examples
CRO
ConvertFlow
6 Restaurant Landing Page Examples to Help You Get More Reservations & Orders
Examples
Landing Pages
ConvertFlow
6 DTC Landing Page Examples to Help Showcase Massive Value & Drive More Revenue Per Customer
Examples
E-commerce
ConvertFlow
6 Creative Sales Promotion Popup Examples to Grow Your Lists & Encourage Purchases
Examples
Popups
ConvertFlow
6 Fitness Landing Pages For Gyms, Trainers & Health Stores to Copy
Examples
Landing Pages
CoSchedule
29 Types Of Marketing Collateral To Effectively Promote Your Brand
Listicle
Marketing
NectarHR
26 Thoughtful Ways To Celebrate Employee Birthdays In 2024 (Even If They’re Remote)
Listicle
Employee Engagement
NectarHR
38 Employee Reward Examples & Ideas For Remote Teams (all budgets welcomed)
Listicle
HR
SimpleTexting
How to thank customers for their reviews + 6 real-life examples to inspire you
Examples
Customer Service
SimpleTexting
Small Business Saturday: What it is (plus 14 ideas to boost sales)
Ideas List
Small Business

SEO & Technical Content

Technical guides, optimization strategies, and performance content for developers and marketers.

HubSpot
Website auditing tools
Tool Roundup
SEO
HubSpot
Content optimization tools worth the investment in 2026
Tool Review
SEO
HubSpot
A/B Testing Your Website — All The Tips Devs and Marketers Need to Know
Technical Guide
CRO
HubSpot
Image Optimization: Here’s How I Used It to Speed Up My Website
Technical
Site Speed
HubSpot
What Is Latency & How Do You Improve It?
Technical Explainer
Performance
HubSpot
How to Monitor the Uptime of Your Website (+Tools)
Technical Guide
Site Monitoring
HubSpot
Common Screen Sizes for Responsive Design and Why They Matter
Technical
Web Design
CoSchedule
Blog Post SEO Checklist: How to Write SEO-Friendly Blog Posts that Guarantee Traffic
SEO Guide
Content Marketing
CoSchedule
Everything You Should Know About Making YouTube Shorts in 2024
Platform Guide
Video SEO
Vimeo
The 16 best Zoom integrations in the Zoom Marketplace
Integration Guide
Productivity
Vimeo
Learn to live stream: A live streaming checklist for businesses
Technical Checklist
Live Streaming

HR & Employee Engagement

People operations content covering payroll, benefits, employee recognition, and workplace culture.

PayFit
What is a P45 Form? And Who Should Get One?
Explainer
Payroll
PayFit
What is a P60? And Who Should Get One?
Explainer
Payroll
NectarHR
Positive Employee Feedback: 22 Actionable Ideas & Examples
Guide
Management
NectarHR
11 Benefits of Employee Recognition (told by CEO’s and HR Leaders)
Expert-Led
Recognition
NectarHR
Promoting Company Core Values: Definition, Importance, and Examples
Strategy Guide
Culture
NectarHR
The Guide to Employee Turnover: Definition, Causes, Calculation
Comprehensive Guide
Retention

Content Updates & Refreshes

Revamped existing content to improve rankings, add current information, and increase conversions.

SimpleTexting
Smartphone history and evolution
Content Refresh
Technology
HubSpot
The 8 Buyer Motives Every Salesperson Should Know
Update
Sales
HubSpot
Web Banner Design Ideas to Help You Build an Eye-Catching Site
Content Refresh
Web Design

Customer Stories & Case Examples

Real customer use cases and success stories that show how products solve actual problems.

SimpleTexting
Inside the event text messaging strategy that grew Makers Collective’s contact list from 0 to 472
Customer Story
SMS Marketing
HubSpot
How to Run a Customer Experience Workshop for Your Team
Workshop Guide
CX